Since reviving and updating our CAPITAL branding, it's given us the perfect chance to refresh our strategy plans and hone in on what CAPITAL stand for both now, and in the future.

We've had some great discussions about our purpose value and mission, as well as our core values and our key qualities which aims to clearly present what CAPITAL do and intend to do. After some really exciting and reflective sessions with Trustees, staff and members alike, we are happy to present to you our updated strategy guide.

Purpose, Value and Mission

Purpose

•To influence, design and improve mental health services.

•To erase the stigma that people face and empower people through co-production.

•To bring lived experience to life.

•To provide safe spaces through peer support.

Vision

•To ensure commissioners make real-life experiences key in decision-making.

•To diversify and expand where we work and who we work with.

•To continue being the voice of lived experience and do what others won’t.

Mission

•To ensure lived experience co-production influences services.

•To deliver excellent peer led services.

CAPITAL acronym - Clients And Professionals In Training And Learning

Our Values

Connections

•We connect individuals, groups, and services.

•We champion lived experience in everything we do.

•We bring people together to facilitate change.

Equality

•We believe everyone has a voice.

•We treat everyone individually and don’t discriminate.

•We advocate for others and encourage self-advocacy.

•We stand together to fight stigma in society.

Authenticity

•We value kindness, care and inclusivity.

•We create welcoming and fun spaces so people can support each other.

We celebrate lived experience.

Our Target Audience

People with Lived Experience

Adults who have mental health challenges in England and Wales

Partners

•Working with others in a co-operative relationship.

This will include NHS, corporate companies, foundations, charities, county councils and local councils, universities and colleges

Funders

•Donors/donations.

•Legacy Wills and other donors.

•Grant giving trusts, foundations and organisations.

•Other commissioners.

Our Qualities

Lived Experience

•We have served our communities since 1997 confronting issues and leading from the forefront.

•Everyone who provides help within our support network has experienced mental health challenges.

•We walk alongside people both in hospital wards and in the community to support and guide them.

•We are educational and constantly informing others.

Member-Led Organisation

•We are a well respected, inclusive peer led organisation. We do everything collaboratively.

•We offer a free, no timeframe, no discharge membership, to anyone who is looking to get involved and join our local activities.

•Activities include peer led groups, training opportunities, community hubs, patient viewpoint meetings and other fun get togethers.

We Press For Change

•As an independent voice, we fight to end stigma, raise awareness, and press to change local mental health services.

•We push for the appropriate help, which is true and authentic to each person.

•We know what works and we know what hurts.

-Please have a look at the full document below and if you have any feedback or questions please do contact Kirsty kirsty.potter@capitalcharity.org